Simple, refreshing and kinda outdoorsy. Matterhorn design on the front, Blue logo in clouds on the back.
 
5 tasteful colours to choose from -- Bianco (white), Navy, Powder (royal blue kind of colour), Nero (black) and Panna (a creamy light grey).
 
About the shirt itself:
 
 150 g/m2 (4.5 oz per sq yd). 100% Cotton Preshrunk Ring Spun Jersey Knit (some colours may contain polyester).
 
 Seamless double stitched 2cm neckband - not a floppy thing, it holds its shape well, even after constant wear and washing.
 
Taped neck and shoulders for comfort and to keep it looking smart.
 
 Double-stitched sleeves and bottom hems for strength and durability. You can do anything in this shirt (well, don't wrestle alligators in it, maybe, but then that would tear just about any cotton t-shirt).
 
Quarter-turned for a supremely neat finish.  Seriously, these are well made.
 
(US) Sizes: S,M, L, XL, 2XL, 3XL
 
Have a look at the handy-dandy size chart, and measure against your own most comfortable t-shirt for the perfect comfy fit. (Sizes are measured in the chart in inches.)